Design stories
Introduction
From the logo to the map and posters to moquette, London’s transport design is known across the world.
Discover London’s iconic design through our collection.
Discover more through our collection
Stories
See how Londoners have experienced and enjoyed the city’s music over time. It reveals the important role music has played, and continues to play, in London’s transport imagery.
Explore the seen and unseen designs of the Underground that deliver a better experience for passengers and a safe and efficient transport system.
For over 100 years, posters have encouraged passengers to explore London’s cultural landmarks, architecture and fantastic open spaces in the city and beyond, through public transport.
The ribbon of water that flows through London is one of the city’s most recognisable features. The River Thames has been the subject of transport posters for over 100 years.
London’s diagrammatic Underground map can truly be described as a design classic. See how the map has evolved from tracing the first railways in the Capital to encompassing an integrated network that covers ever growing distances.
Other stories
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Stories about the marvels of engineering that have kept Londoners moving - from buses and trains to escalators and ticket machines.
Read about all of London's modes of transport from riverboats in the 1800s to Tube trains, buses, bicycles and even cable cars of today
Discover the fascinating stories of the people behind London’s transport – including directors, drivers, canteen workers, architects and designers.
London’s transport played an extraordinary part in both world wars. Find out more about the efforts of staff at home and overseas.