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Poster; Round London sightseeing tour, by Abram Games, 1971

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Main details for this item.
Reference number	1983/4/7836
Description	This poster was issued in 1971 by London Transport to promote sightseeing in the Capital. The prolific graphic designer Abram Games, who designed this poster, aimed to derive the 'maximum meaning from minimum means'. This is a classic example of his design philosophy, as the letters are made to resemble London’s iconic architecture and sculptures.
Artist	Abram Games
Dates	1971
Collection	Posters
Object type	Poster
Print code	271/1038m/7000
Location	Covent Garden
Topics	The City and West End Sightseeing tours
Completeness	77%

Physical description
Dimensions
Attribute Value
Height
1016mm
Width
635mm
Descriptive size
Double royal
Colour
Attribute Value
Colour
Black
Purple
Red
Item content
Attribute Value
Object title
Round London sightseeing tour
Text
ROUND LONDON SIGHTSEEING TOUR Over 20 miles of City and West End. Daily, hourly, 10 00 - 21 00. Lasts about 2 hours...
People involved

Role Person(s) involved
Artist
Abram Games, 1971
Printer
Curwen Press, 1971
Publisher
London Transport, 1971
Associated companies, people and places

Places
Borough
Greater London,

Dimensions
Attribute	Value
Height	1016mm
Width	635mm
Descriptive size	Double royal

Colour
Attribute	Value
Colour	Black Purple Red

Item content
Attribute	Value
Object title	Round London sightseeing tour
Text	ROUND LONDON SIGHTSEEING TOUR Over 20 miles of City and West End. Daily, hourly, 10 00 - 21 00. Lasts about 2 hours...

Role	Person(s) involved
Artist	Abram Games, 1971
Printer	Curwen Press, 1971
Publisher	London Transport, 1971

Places
Borough	Greater London,

More about Abram Games and poster design

Abram Games: posters of ‘maximum meaning, minimum means’

Abram Games was among the most influential poster designers of his generation. Learn more about his commissions for London Transport.

Poster; A train every 90 seconds, by Abram Games, 1937

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Abram Games and the Festival of Britain travel poster

14 May 2021, 2 minute read

Over his six-decade career, Abram Games designed many iconic posters for London Transport, now in the Museum's collection. In 1951, he was commissioned to design the logo for the Festival of Britain, cementing his reputation as one of the best graphic designers of the 20th century. Find out more in this blog by Abram's daughter, Naomi Games.